Marketing Without Money – November
7, 2003
8:30a – 9:00a Registration
9:00a – 9:15a Welcome and Introductions
9:15a – 10:15a Creating a Powerful Brand
Why do you pay more for
Advil than a store brand? Simple – Brand. Brands make consumers choose based
on reasons other than price and proximity. That’s why great brands help
companies either charge more or enjoy a larger market share. You’ll learn how
to discover and leverage your brand to create a unique and differentiated
position that will result in more consumers buying your product.
10:15a – 11:15a Creating Loyalty
The latest research shows it
costs 11 times more to win a new customer than keep an old one. That’s why creating loyal
customers is the primary marketing task for small business owners today. Learn
how to understand the motivations behind loyalty and then how to leverage those
motivations to create loyal return customers and brand ambassadors.
11:15a – 12:15p Lunch served
12:15a – 1:45p Creating A Memorable Experience
The next marketing
battleground is the consumer experience. Luckily, it’s the one
battleground that small businesses are uniquely positioned to win.
Learn how to create and implement memorable and persuasive consumer experiences
that drive preference, decrease price-sensitivity and generate positive
word-of-mouth advertising for your company.
1:45p – 3:00p External Marketing Tools and Tactics
When it is time to
advertise, which vehicles are the right ones for your company? Should you use all of them
or just certain ones? And what constitutes a good deal? This final section with
give you the tools and insights to enable you to make smart advertising
spending decisions for your company.
3:00p Wrap-Up