Name: Tom Martin

Most recent job: Vice President Business Development, Peter A. Mayer Advertising

Past brands (clients): American Airlines, ITC^DeltaCom, e^deltacom, South Seas Resorts

Most valuable branding experience: Launching a PCS brand for a rural telecom provider.

School: University of Texas at Austin

Degree: Bachelor of Science in Advertising

Magazine Rack: FastCompany, Harvard Business Review, Strategy & Business

Bookmark: How Consumers Think

Favorite Movie: Caddy Shack

Favorite Band: None, anything with a good beat and intelligent lyrics

Place I hope to visit: Australia

Salad Dressing: Ranch