Ideas are the ultimate differentiators.
                  Hire the most insightful kid in the class.

  Don’t tell them what it will do. Tell them how it will help.
            Your customer doesn’t want a product. She wants a solution.

  Nonconformity breeds advancement.
       It’s much harder to pick out all the ones that are the same.

  Strategic insight isn’t found in committees.
    It comes from a single, idiosyncratic, naturally talented strategist